{"product_id":"phofay-matte-lipstick","title":"PHOFAY Matte Lipstick – Long-Lasting Waterproof Lip Colour (Singles \u0026 Sets)","description":"\u003ch2\u003ePHOFAY Matte Lipstick – Long-Lasting Waterproof Lip Colour\u003c\/h2\u003e\n\u003cp\u003eOne swipe. Full colour. All day. PHOFAY Matte Lipstick delivers a rich, velvety finish that stays put through meals, drinks, and long days out — without drying out your lips. Housed in a sleek rose-gold bullet casing, this is the lipstick that looks as good on your vanity as it does on your lips.\u003c\/p\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468224812978176.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Rose Gold Bullet Casing with Deep Red Shade Applied\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting, waterproof formula — transfer-resistant through meals, drinks, and long days\u003c\/li\u003e\n\u003cli\u003eVelvety matte finish with a smooth, non-drying feel\u003c\/li\u003e\n\u003cli\u003e3.5g full-size bullet — rich pigment payoff in a single swipe\u003c\/li\u003e\n\u003cli\u003eSleek rose-gold casing — luxe look and feel\u003c\/li\u003e\n\u003cli\u003eAvailable as individual shades (01–08) or curated multi-piece sets (Set–Set9)\u003c\/li\u003e\n\u003cli\u003eNo lip liner required — easy glide application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468218282446848.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade Range Overview\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003ch3\u003eWho This Is For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMakeup lovers who want bold, lasting colour without constant touch-ups\u003c\/li\u003e\n\u003cli\u003eGift shoppers looking for a complete, curated lip colour set\u003c\/li\u003e\n\u003cli\u003eBeauty enthusiasts building a versatile lip wardrobe across nudes, pinks, and reds\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a professional matte look at an accessible price\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/f7675498-a1bd-4127-b73a-d7ad9dfd7bfe.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Texture and Finish Close-Up\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e PHOFAY\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 3.5g per lipstick\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Long-lasting, waterproof, transfer-resistant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCasing:\u003c\/strong\u003e Rose-gold bullet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndividual Shades:\u003c\/strong\u003e 01, 02, 03, 04, 05, 06, 07, 08\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSets Available:\u003c\/strong\u003e Set, Set1, Set2, Set3, Set4, Set5, Set6, Set7, Set8, Set9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndividual Shade Price:\u003c\/strong\u003e $26.99 CAD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet Price:\u003c\/strong\u003e from $29.99 CAD\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468214419492864.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 01 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003ch3\u003eHow to Apply\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry lips for best colour payoff and longevity.\u003c\/li\u003e\n\u003cli\u003eApply directly to lips, starting from the centre and working outward.\u003c\/li\u003e\n\u003cli\u003eBuild coverage with a second layer for a deeper, more intense matte look.\u003c\/li\u003e\n\u003cli\u003eBlot lightly with a tissue to set and extend wear time.\u003c\/li\u003e\n\u003cli\u003ePair with the \u003ca href=\"\/en-gb\/products\/phofay-matte-lip-liner-lipstick-pen-8-shades-full-set\"\u003ePHOFAY Matte Lip Liner Pen\u003c\/a\u003e for a precise, defined finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468225895108608.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Application Step\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468216172711936.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 02 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468211336679424.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 03 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468221612724224.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 04 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/a1bb3fc2-3963-4ebc-8115-2341aba6b90a.jpg?v=1785676496\" alt=\"PHOFAY Matte Lipstick – Shade 05 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1942061507181547520.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 06 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/26a8fa5a-2bac-4630-91c8-e6d863fa9d0a.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 07 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/598cc75d-56d4-4d44-a5ad-a56e41066fbe.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 08 Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/62afaf29-0f22-407f-b2fa-dc934ce11bec.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Set Collection\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/dc5fcbf9-3bc1-4a75-a1d9-37168b3b191a.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Gift Set Packaging\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/3b9f75db-998d-4830-bceb-866d200ee02a.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Lifestyle Shot\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/f67aa13d-6973-4bed-8227-2418d5d9eb9c.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Model Wearing Shade\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/ec2c5801-8564-4eaf-8201-5a72f778348d.jpg?v=1785676496\" alt=\"PHOFAY Matte Lipstick – Bullet Detail\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/75080160-5e38-4567-a7b3-cbc31530150b.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Colour Payoff Swatch\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/8878c022-574a-4b5e-9d92-05ccd99941b8.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Texture Detail\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/641e7e0c-eef3-420f-bd2b-26501d89202d.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Packaging Flat Lay\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/dfd7ddca-64ee-4bfa-a4fe-31ad673eeb75.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Full Shade Range\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/f76a3c1e-883b-4024-a856-02ce18a97d54.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade Comparison\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/b883b2e1-f954-46e3-ad8f-5fde786f263e.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Wear Test\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/9159af1a-d72d-487a-b4f6-9d207df47d5a.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 07 Model\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/07236d45-0459-42e5-ac0c-f8cb46b8ef98.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Shade 08 Model\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/aed81df7-935e-44b5-b09c-a8d8bca1f4d7.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Set Gift Box\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/59478c5f-c3e2-4c81-afff-4fcc0c534bc1.jpg?v=1785676497\" alt=\"PHOFAY Matte Lipstick – Complete Collection\" style=\"max-width:100%;width:100%;margin-bottom:16px;\"\u003e\n\n\u003ch3\u003eWhy Shop at EX-STOCK\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003e90-Day Return Policy\u003c\/strong\u003e — shop with complete confidence\u003c\/li\u003e\n\u003cli\u003e🚚 Fast tracked shipping to Canada and the USA\u003c\/li\u003e\n\u003cli\u003e🔒 Secure checkout with multiple payment options\u003c\/li\u003e\n\u003cli\u003e💬 Responsive customer support team\u003c\/li\u003e\n\u003cli\u003e🏷️ Competitive prices on premium beauty brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExplore more from our \u003ca href=\"\/en-gb\/collections\/beauty-care-and-cosmetics\"\u003eBeauty Care \u0026amp; Cosmetics\u003c\/a\u003e collection, or browse our \u003ca href=\"\/en-gb\/collections\/elite-elegance\"\u003eElite Elegance\u003c\/a\u003e picks. You may also love the \u003ca href=\"\/en-gb\/products\/phofay-moisturizing-lipstick-matte-lipstick-set-hydrating-long-wear-3-5g-8-colour-sets\"\u003ePHOFAY Moisturizing \u0026amp; Matte Lipstick Set\u003c\/a\u003e, the \u003ca href=\"\/en-gb\/products\/phofay-matte-lip-liner-lipstick-pen-8-shades-full-set\"\u003ePHOFAY Matte Lip Liner Pen\u003c\/a\u003e, and the \u003ca href=\"\/en-gb\/products\/phofay-velvet-lip-gloss-weightless-matte-finish-3ml-8-shades\"\u003ePHOFAY Velvet Lip Gloss\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this lipstick truly waterproof?\u003c\/strong\u003e\u003cbr\u003eA: Yes — the formula is designed to resist water, sweat, and transfer throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How many shades are available?\u003c\/strong\u003e\u003cbr\u003eA: There are 8 individual shades (01–08) plus 10 curated sets (Set through Set9) for a total of 18 options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the matte formula dry out lips?\u003c\/strong\u003e\u003cbr\u003eA: No — the formula is lightweight and smooth, providing a matte finish without the cracking or dryness of traditional matte lipsticks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is the net weight of each lipstick?\u003c\/strong\u003e\u003cbr\u003eA: Each lipstick is 3.5g — a full-size product suitable for everyday use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is EX-STOCK's return policy?\u003c\/strong\u003e\u003cbr\u003eA: We offer a 90-day return policy. If you're not satisfied, contact us within 90 days of delivery for a full refund or exchange on items in original, unused condition.\u003c\/p\u003e","brand":"EX-STOCK","offers":[{"title":"Set","offer_id":52573029597458,"sku":"CJKH203582710JQ","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Set1","offer_id":52573029630226,"sku":"CJKH203582711KP","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set2","offer_id":52573029662994,"sku":"CJKH203582712LO","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set3","offer_id":52573029695762,"sku":"CJKH203582713MN","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set4","offer_id":52573029728530,"sku":"CJKH203582714NM","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set5","offer_id":52573029761298,"sku":"CJKH203582715OL","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set6","offer_id":52573029794066,"sku":"CJKH203582716PK","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set7","offer_id":52573029826834,"sku":"CJKH203582717QJ","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set8","offer_id":52573029859602,"sku":"CJKH203582718RI","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Set9","offer_id":52573029892370,"sku":"CJKH203582719SH","price":16.0,"currency_code":"GBP","in_stock":true},{"title":"01","offer_id":52573029925138,"sku":"CJKH203582702BY","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"02","offer_id":52573029957906,"sku":"CJKH203582703CX","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"03","offer_id":52573029990674,"sku":"CJKH203582704DW","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"04","offer_id":52573030023442,"sku":"CJKH203582705EV","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"05","offer_id":52573030056210,"sku":"CJKH203582706FU","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"06","offer_id":52573030088978,"sku":"CJKH203582707GT","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"07","offer_id":52573030121746,"sku":"CJKH203582708HS","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"08","offer_id":52573030154514,"sku":"CJKH203582709IR","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/8595\/6114\/files\/1826468224812978176.jpg?v=1785676497","url":"https:\/\/www.ex-stock.com\/en-gb\/products\/phofay-matte-lipstick","provider":"EX-STOCK Canada","version":"1.0","type":"link"}